About Napa

City of Napa Tourism Improvement District (Napa TID)

Created in 2010, the Napa Tourism Improvement District is the official destination marketing organization for Napa, with a mission to promote each diverse lodging property and partner in hospitality. There are currently 24 hotels/motels and 20 bed and breakfast properties operating in the City of Napa. Funded by a 2% Tourism Improvement District assessment on lodging in the City of Napa, the Napa TID utilizes its website (DoNapa.com), participates in the creation of local events, and develops targeted marketing programs that drive overnight stays during the off-season and mid-week occupancy throughout the year. Board members include:

  • Reynaldo Zertuche, Chairman
    General Manager, Embassy Suites Napa
  • Sara Brooks, Co-Chairman
    General Manager, Napa River Inn
  • Jamie Cherry, Treasurer
    Owner/Proprietor, The Inn on First
  • Michael Collins, Committee Member
    General Manager, The Archer Hotel
  • Craig Smith, Committee Member
    Executive Director, Downtown Napa Association

Downtown Napa Association (DNA)

The Downtown Napa Association is a 501(c)(6) corporation founded in 1971. The mission of the DNA is to foster better business in the downtown area, to provide support for the merchants and professionals, and to promote downtown as the core of the community for business, entertainment, and culture.  Its members include restaurants, shops, stores and professional services which are all located in downtown Napa. For more information about the DNA, contact Craig Smith, Executive Director, at 707-257-0322 or craig@napadowntown.com.

  • Bill LaLiberte, Board Member
  • Allison Hallum, Eiko’s/ Napa Noodle
  • Tom Finch, Filippi’s
  • Connie Anderson, Napa Valley Marketplace
  • Naomi Chamblin, Napa Bookmine
  • Andrew Curry, Vermeil Wines
  • Tamar Hamawi, Gran Electrica
  • Julie Meyers, Greenhaus Spa
  • Anette Madsen, Anette’s Chocolate
  • Steve Pierce, Executive Room
  • Jessica Pinzon, Miminashi
  • Craig Smith, Executive Director

DNA Board Meetings

Downtown Napa Property and Business Improvement District (DNPBID)

Developed by a coalition of property owners in 2005, the Downtown Napa Property and Business Improvement District (DNPBID) generates funding by an assessment on properties in the Downtown and Oxbow areas. The purpose of the DNPBID is to provide activities and improvements which constitute and create a special benefit to assessed parcels. The DNPBID provides beautification, maintenance & infrastructure, marketing, ambassador & safekeeping, and related advocacy & administration directly and only to assessed parcels within its boundaries. For more information about the DNPBID, contact Craig Smith, Executive Director, at 707-257-0322 or craig@napadowntown.com. PBID Board members are property owners in the district or their designated representatives:

  • Ryan Gregory, Chair
  • Sara Brooks
  • Mike Butler
  • Tony Giaccio
  • Michael Holcomb
  • Bob Johnstone
  • Jim Keller
  • Kelly Moore
  • Craig Smith – Staff

DNPBID Master Plan 2021 – 2025

DNPBID Board Meetings

In Partnership with:

X <
  • Downtown Napa is open and ready to safely welcome visitors!

    Be prepared for travel in Napa.

    For your health and safety, wear masks and practice social distancing.

    Learn More